Matter

Client: Carnival Corp. (Princess Cruises)
Duration: July 2017 - February 2018

How might we create a cruise experience that is personal to every single guest while easing crew work.

The Team

• 1 Directors

• 1 Lead Designer (me!)

• 3 IxD Designers

• 3 Visual Designers

My Role

• I joined the team and worked in the project for about a year, working hybrid from an interaction design and visual design craft. I owned and managed the creation, refinement, and development of 5 main design tracks of the OCEAN system from wireframe to pixel perfect screens. I prepared assets for client approvals, and worked on the documentation and delivery of the design language system for the entire OCEAN platform across mobile, tablet, portal, and web. Created detailed design tracks for handoff while doing oversight on development tracks.

Personal Accomplishments

• Designed very intricate user flows from payment experiences to in-cruise way-finding

• Fast on-boarding and quickly trusted by my team to own multiple design tracks

• Designing across different viewports, such as tablet, portal, and mobile

• Worked closely with motion designers to establish key micro-interaction behaviors

The vision

Leverage technology to personalize the cruise guest experience. Matter was hired by Carnival Corp. to make what hadn’t been done before, rethink the before-during-after guest experience of cruising.

Iteration is progress

Carnival was the largest account held in Matter. With a total of a 3 year engagement, Matter had gone through endless iterations of how to fulfill the vision. Working in parallel with other partner agencies, Matter led the vision for Carnival owning the guest-facing experience.

Interaction “navigation” modal

Taking the metaphor of the compass in correlation to the cruise view, we distilled the interaction modal to have four experiential directions. Each direction represents something new for guests to unlock, from AI suggestions and user generated content.

All at your fingertips!

12 OCEAN domains allowing the guest to maintain any information they wish to share with crew members and other guests. The OCEAN platform allows the guest to discover journey related news and events as well as reserve excursions, order food, and more.

My Focus: I owned several design tracks of the OCEAN system that took from concept to implementation.

IxD & VD

Having defined features that turned into project design tracks, we created an exhaustive amount of user flows and screen iterations. We designed key flows presented in InVision for client approval, followed by detail design covering all sub flows, and screen states. We created a vast range of detailed documentation to reflect all flows and states for each track in both wireframe and visual design fidelity.

Design handoffs

Our sharing platform was Confluence, which we maintained and leveraged to communicate designs to all client stakeholders, partner agencies, and development teams. We designed and structured the documentation navigation and design of each page, made up of individual design tracks.

A Living Design Language

As we designed a large system across mobile, portal, and tablet, our goal was to thrive on consistency through an unified system. As the platform became larger and more complex, changes and additions were made to the overall design language. We created and handed off a living design language system, documented through confluence. (ADD FROM DLS PRESO).

Challenges

Living Design Language

Matter acted as the gate keeper for the overall design language and was responsible for working towards unifying the system every step of the way with our many partners. This involved deciding whether or not to bring in a partner’s component, use a similar component from the already existing library, or if the creation of a new component was needed. As we moved so quickly, our designs were in constant flux so it meant the design language was constantly evolving.

Scalability Vs. Feasibility

The clear challenges of working on such an innovative space where digital and physical meet. There were other digital platforms in the ship in addition to the Medallion which the OCEAN app was reactive to. As we moved closer to the launch date many features started to fall off of initial scope for simplification purposes which highly impacted the experience. We created iteration of screens and flows based on scope reduction and changes, labeling “for launch” or “post launch” and “future vision”.

One in many

As I came in right for the last year of the project, there were so many tracks that were outdated that had gone through many designers in Matter that no longer worked at the company. With a lot of missing information for me to accurately understand former design decisions previously made, I had to constantly validate every decision against the larger system being created. I

The Team

-Matter Team

• 1 Creative Director

• 2 Principal Designers

• 4 Interaction Designers

• 3 Visual Designers

• 1 Project Manager

• 1 Client Services

• -23456 Web Developers

-In Collaboration with:

• Carnival Corp. leadership board

• Princess Cruise leadership board

• 7 Partner Agencies

-My Role

• I joined the team and worked in the project for about a year, working hybrid from an interaction design and visual design craft. I owned and managed the creation, refinement, and development of 5 main design tracks of the OCEAN system from wireframe to pixel perfect screens and development oversight. Prepared assets for client approvals, and worked on the documentation and delivery of the design language system for the entire OCEAN platform across mobile, tablet, portal, and web.